This project rebuilt the content architecture and visual design of a nonprofit website from the ground up enabling child care providers that used to program to finally be able to find the information they needed. The process was grounded in user personas, workflow analysis, site analytics, and Section 508 compliance reviews helping to transform a confusing resource into one that works for every user it serves.

My role as web project specialist involved translating organizational objectives into design decisions across the full project lifecycle. Though not my most recent work, I included this project because the user research process uncovered unexpected insights about the end-user population that redirected the design. This early and formative lesson has remained prominent in my that research has to come before solutions, not after them.